A Black family of four in matching King, Queen, Young King and Young Queen hoodies

Origins in clothing

Destination:
Whole Families

It's not just clothing. It's a movement for single parents, co-parents and every family doing the work to become whole.

Shop the Family Join The Club

Find your people

Shop the Movement

FAMILY Join The Club hoodies in grey and red

Join The ClubThe Family Club

King · Queen · KidsThe Royal Family

Bride and bridal party in Royal Wifey and Queen's Court sets

Weddings & celebrationsThe Queen's Court

No more labelsNo More Series

Printed Triumph Over Trauma mended heart tee

With the 10P ProgramTriumph Over Trauma

Youth sizesLittle Royals

NNF Ankh Monogram joggers in black and white

Complete the setEssentials

Wear the message

Family Favorites

Bestseller

Hoodie

FAMILY "Join The Club" Club Emblem Hoodie

From $65

Bestseller

Hoodie

FAMILY "Join The Club" Family Portrait Hoodie

From $68

Youth Hoodie

FAMILY Club Monogram All-Over Print Hoodie

From $85

Hoodie

Build Your Royal Family

Tap each member of your family. Three or more pieces unlock 15% off with FAMILYSET, applied automatically at checkout.

Your family set

A father tying his daughter's shoe, both in FAMILY Join The Club hoodies

A mother and son laughing over homework in FAMILY club hoodies

Our story

It's Not Just Clothing.
It's a Movement.

New Nubian Fashions was built for the parent raising a family on their own, the co-parent learning to work together, and the grandparent stepping back in. We turn messages of wisdom, loyalty and legacy into clothing your family can wear together.

Rooted in emotional literacy (knowing what you feel, regulating it, expressing it well and repairing relationships), every piece is a reminder that healing the parent is how we heal the family.

WisdomReal knowledge for real parents
WholenessHeal the parent, strengthen the child
CommunityNobody does this alone

Read the full story →

Apparel symbolism

Every Design Carries a Message

The Crown

Every member of your family is royalty. The King, Queen, Young King and Young Queen line reminds children who they are, and reminds parents who they're raising.

The Ankh

The ancient symbol of life sits at the center of our NNF monogram: life, legacy and the wisdom we pass from one generation to the next.

The Club

"FAMILY. Join The Club." is an invitation. Whatever your family looks like, there's a seat for you in a community that lifts each other up.

The Mended Heart

A heart that's been broken and stitched back together is still a heart, and often a stronger one. Triumph Over Trauma honors everyone doing the work to heal.

The No More Series

No More Labels.
No More Broken Families.

He's not "just a baby daddy." She's not "just a baby momma." They're a father and a mother, and their child deserves both at their best.

Shop the No More Series

New Nubian Fashions × 10P Program

Triumph Over Trauma

Created with the 10P Program, an emotional-literacy organization serving youth, families and correctional communities. For the ones who turned their pain into purpose.